A Crucial Key Factor To Your Online Success: Keywords Research

written by Gian Luigi Ruggeri and Michael Crownley


Let's start from the basics.
Keywords research IS a crucial key factor nowadays for anyone
that is already or want to be active in the online business
and run a work at home based business.

Maybe back to the end of the 90's it was possible to think to
work from home and start a new business oriented website
targeted to a broad market and get to have it successful with
a relative limited effort, a basic knowledge and an amateurial
budget, simply putting a lot of passion in the work, but these
times are gone, and it is very difficult that they will come
back again.
Hoping that something similar will happen today is just an
unreal expectation.

So we arrive to the subject of this article: Keyword Research.

If we make a search on the net to have a DEFINITION of this
important concept we can easily find a usuful link like this:

http://marketingterms.com/dictionary/keyword_research/

In brief we can say that "keyword research" means the search
of the keywords related to our website, AND the related
ANALYSIS to find the most valuable keywords for our online
business as well as the ANALYSIS of the COMPETITION for the
same keywords.

Well, there is a lot to understand here, isn't it?
Prepare yourself, there is a lot more to do after we have
clear the meaning of all this in our minds.

This definition in my opinion takes for granted that we are
not building a general website that can show totally unrelated
stuff messed up together trying to be interesting for anyone
using a PC connected to the internet.
It is a quite technical definition that is addressed to people
that already have some knowledge about how online business is
going in year 2005, and that have already read, or been taught
that it is recommended to build business websites targeted to
NICHES, that are fractions, small parts, of a sector of an
industry or of a market.

So this important concept can be summarised like this:
"When people wanting to run a home based business working
from home start the planning of the building of a new website
that is business oriented it is good practice to focus on
a niche and to research keywords related to a niche instead
of to a wide market in order to have to face a smaller
competition and be able to generate value and a positive
return on their investment".

Does it make sense? I think so, and so think most of the savvy
online marketers and gurus nowadays.

Please note right now that keywords research is also crucial
if you run PPC ADVERTISING, both for your own website or for
AFFILIATE PROGRAMS that pay you commissions. We will return
on this later in this article.

Now that we have understood the meaning and the importance of
keywords research it's time to move to the practice.

How is it done the important task of keywords researching?

As experienced internet marketers we are able to provide you
with a great SHORTCUT that has a small cost and will be able
to save you a lot of time, efforts and also money, but we
will provide you also some free resources if you really are
on a zero budget and need to make some basic researches.

Here is the recommended resource for keywords research, it is
a desktop program called "Keyword Locator" that has excellent
features and will complete many tasks from a single software.

http://EarnWithGoogle.com/seo/keywordlocator.html

If you only use free resources you will need to use many of
them in order to achieve similar results, or even to have done
only a part of the tasks of Keyword Locator.

Let's see what you can do with free resources. The first site
we suggest is NicheBot.com:

http://NicheBot.com

This site includes keyword count data from different sources,
Overture and Wordtracker (only the first 15 results), and add
also figures for number of pages for the researched keyword,
competition and a ratio.
More detailed explanations are available on the site of course.

This website is probably the best free resource you can find
as it already summarise data that normally would require you
to use different websites to be reached.

Another popular free resource is GoodKeywords.com, that offers
a free software to download that allows to do basic keywords
researching and provide some other search features. You can
go there to download the software for free:

http://GoodKeywords.com

And finally a set of free online tools you can use are offered
by InstantPosition.com here:

http://instantposition.com/free_tools.cfm

InstantPosition.com is focused on SEO and provides many valid
tools you will surely find interesting; amongst them you can
find the keyword suggestion tool and the keyword popularity
tool.

As you see we have been there with the free resources. Like
everyone else we try to find online what can help us with the
lower possible cost, and we all know that lower than free
there is nothing.

But we also learned to profit of the experience of those who
have been there before us and have developped better solutions
and offer them for a small price. And sometimes the solutions
developped are small gems that can become invaluable.

This is the case with Keyword Locator.
With this software you can do much more than you can do with
all the different free resources put together, and of course
much easily and quickly.

Keyword Locator is the professional solution to your needs.

In fact you can easily locate in demand niche markets and
under exploited keywords in a matter of minutes.

You can complete keywords researching much faster and with
less efforts, and pass to the phase of website building much
sooner and with more detailed data on your hands.

And you can analyze and expose Your competition as you would
not be able to do with only free resources.

All right, do you remember we told you that keyword research
is very important also if you advertise in PPC like AdWords
or Overture? Well this software is developped to minimise
your expense and maximise your revenue from PPC advertising.

There are so many features we cannot report them all here in
this article, so here there is again the link to this great
software, the best one we have found for keyword researching:

http://EarnWithGoogle.com/seo/keywordlocator.html

We hope this article can be helpful for you and your work at
home based business.

To your success.

Gian Luigi Ruggeri and Michael Crownley


Gian L. Ruggeri and Michael Crownley teamed up to run a site
dedicated to Earn With Google. You will find useful info and
resources related to AdSense, AdWords and SEO.
http://EarnWithGoogle.com